Code of ethical communication in scientific and technical information
wUse language and visuals with precision
wPrefer simple, direct expressions of ideas
wSatisfy the needs for information not my own need for self expression
wHold oneself responsible for how well the reader/audience understands
wRespect the work of colleagues
wStrive continually to improve ones professional competence
wPromote a climate that encourages the exercise of professional judgments and that attracts talented individuals to careers in technical communication